Sample · Illustration
What a Fortnightly Report Looks Like
This is a made-up example for a fictional business, Example Plumbing Co. in Example City, USA. Every number on this page is invented to show the format. None of it is a client result.
Executive summary
Example Example Plumbing Co. moved into the Google Maps top 3 for two of its five tracked searches this period. Calls from the Google profile rose from 31 to 38. Six new directory listings went live, and two old listings with a previous phone number were corrected. ChatGPT named the business for one of three test questions for the first time.
Google Maps rankings
| Search | Last period | This period | Change |
|---|---|---|---|
| plumber near me | #7 | #4 | ▲ 3 |
| emergency plumber | #5 | #3 | ▲ 2 |
| water heater repair | #9 | #6 | ▲ 3 |
| drain cleaning | #4 | #2 | ▲ 2 |
| sewer line repair | #14 | #11 | ▲ 3 |
Average position across a grid of points in the service area.
Google Business Profile performance
Citation health score
Reviews
AI search visibility
| Question asked | ChatGPT | Claude | Perplexity |
|---|---|---|---|
| Who is the best plumber in Example City? | Named | Not named | Not named |
| Emergency plumber open now in Example City | Not named | Not named | Not named |
| Who fixes water heaters in Example City? | Not named | Not named | Named |
Competitor movement
- Competitor A slipped from #2 to #4 for “plumber near me”.
- Competitor B added 9 reviews this period and holds #1 for “emergency plumber”.
Work completed this period
- 4 Google profile posts published, each with a custom graphic
- 5 review replies
- 6 new directory listings and 2 corrections
- Service area extended to two nearby towns
- Blog post published: “What to do when your water heater leaks”
- FAQ schema added to the water heater page
Work planned for the next 14 days
- 4 posts, including a winter pipe-freeze checklist
- Blog post: “How to keep pipes from freezing”
- More directory listings, toward this month’s 20
- Review request message for recent jobs
- Re-check AI answers for all three test questions
Questions or actions for you
- Please send 5–10 photos of recent jobs for the Google profile.
- Please confirm your holiday hours for late December.
Real reports arrive every 14 days, with a short update every week in between. See what goes into each section.
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