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How Strong Is Your Google Business Profile?

Answer 21 quick questions and get a score out of 100, with your top fixes listed first. It uses the same checklist we use in our audits. Free, no sign-up, and nothing you enter leaves your browser.

Answer for your profile as it is today

Not sure about one? Choose “Not sure”: it counts as a fix to check.

Basics 35 points

Is your primary category the most specific one that fits (for example “Plumber” rather than “Contractor”)?

Have you added secondary categories for your other main services?

Is your business name exactly your real-world name, with no extra keywords or city names?

Does your description say what you do, where you work and who you help?

Is every service listed individually?

Are your regular and holiday hours correct?

Is your address set up the right way? (Shown if customers visit you; hidden, with a service area, if you go to them.)

Photos 15 points

Do you have at least 10 photos on your profile?

Can customers recognize you from your photos (outside, inside or your team)?

Have you added new photos in the last month?

Are your logo and cover photo set?

Reviews 25 points

Do you reply to every review, good and bad?

Do new reviews arrive every month?

Is your average rating 4.5 or higher?

Do you ask every customer for a review, with a direct link?

Activity 15 points

Do you publish a post on your profile at least once a week?

Are your offers and updates current (nothing expired)?

Have you added a booking, appointment or quote link?

Are the attributes that apply filled in (for example payment methods or accessibility)?

Accuracy 10 points

Do your name, address and phone match your website and directory listings exactly?

Is there only one profile for this location (no duplicates)?

Your score

Your score appears here

Answer the questions and your score updates as you go.

Basics0/35
Photos0/15
Reviews0/25
Activity0/15
Accuracy0/10

0 of 21 answered

Want the full picture?

This score covers 21 points about your Google profile. Our free 189-point audit also checks your listings, your website and whether AI tools mention you.

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Google doesn’t publish a profile score. This one uses our own checklist, so treat it as a guide.

How It Works

Three Steps, No Sign-Up

STEP 1Answer honestly

Open your Google Business Profile in another tab and answer each question for how it is today.

STEP 2See your score

Your score out of 100 updates as you go, with a breakdown for basics, photos, reviews, activity and accuracy.

STEP 3Fix the top items

Work through the fixes in order. The ones at the top are worth the most points.

FAQ

Profile Score Questions

Ask us anything
Is this Google’s own score?
No. Google doesn’t publish a score for Business Profiles. This one uses our own checklist, the same one behind our Google Business Profile guide, so treat it as a guide to what to fix first.
Do you store my answers?
No. The score is worked out in your browser. Your answers aren’t sent to us or saved anywhere.
What does the free 189-point audit add?
This quick score covers 21 points about your profile. The free 189-point audit also checks your directory listings, your website and whether AI tools mention you, then shows what to fix first.
How often should I check my profile?
Every few months, and after any change such as a move, new services or new hours. A weekly post, monthly photos and replies to every review keep the score up.

More free tools:Does AI recommend you?Where does AI get its answers?Can AI tools read your site?Create schema and llms.txtCheck your business descriptionSee what your profile brings inMake a review link and QR codeHow many 5-star reviews do you need?Reply to reviews in secondsIs the way you ask allowed?Check your listings matchIs your city still open?All free tools →

Related:GBP checklistCitation buildingAI search (GEO)Pricing

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