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See What Your Google Profile Brings In

Add tracking tags to the links on your Google Business Profile, so visits from your profile show up on their own in Google Analytics 4. Free, and it runs in your browser.

Your website

Enter the page your Google profile links to, usually your homepage or a location page.

Advanced: change the tag values

Keep the medium as “organic” so Google Analytics still counts these visits as Organic Search.

Find the visits in Google Analytics 4
  1. Open Reports, then Acquisition, then Traffic acquisition.
  2. In the table, switch the first column to Session campaign.
  3. Look for “gbp”: those are visits from your Google profile links.

Calls and direction requests from your profile don’t show in Analytics. Your Business Profile’s own Performance report shows those.

Example links until you add your website.

How It Works

Three Steps, No Sign-Up

STEP 1Enter your website

Use the same page your profile links to now.

STEP 2Copy the tagged links

One for your website link, one for bookings, one for posts and one for product buttons.

STEP 3Update your profile

Paste each link into your Business Profile, then check Google Analytics after a few days.

FAQ

Tracking Link Questions

Ask us anything
What is a UTM link?
Your normal website address with a few tags on the end, like ?utm_source=google&utm_medium=organic&utm_campaign=gbp. The page is exactly the same. The tags just tell Google Analytics where the visit came from.
Why tag my Google Business Profile links?
Without tags, visits from your profile are mixed in with every other visit from Google. With them, you can see how many visits your profile brings in and which pages people land on.
Will the tags hurt my ranking?
No. Tagging profile links is common practice. Make sure the page has a canonical tag (most website builders add one), so search engines treat the tagged address as the same page.
Why keep the medium as “organic”?
Google Analytics 4 counts a visit as Organic Search when the medium is exactly “organic”. Keeping it means your profile visits stay in the Organic Search channel, and you can still pick them out by campaign.
Do you store my links?
No. The links are built in your browser, and nothing you type is sent to us.

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Related:GBP checklistCitation buildingAI search (GEO)Pricing

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